Top 5 Places to Buy Property in Phuket in 2025

A guide for lifestyle buyers, retirees, and investors

Phuket remains one of the most attractive property markets in Southeast Asia — not just for its tropical beauty, but also for its investment potential, infrastructure, and quality of life. But with so many areas to choose from, one of the most common questions I hear is:
“Which area in Phuket is the best place to buy?”

The answer depends on your goals: Are you looking for strong rental income? A peaceful retirement home? Or a luxury holiday villa near the beach?

Here are my top 5 recommended areas to buy property in Phuket in 2025 — based on demand trends, rental ROI, livability, and long-term value.

1. Bang Tao & Cherng Talay

Best for: High-end lifestyle, expat living, and rental investment

Bang Tao continues to be Phuket’s most desirable area for both lifestyle and investment buyers. Located on the island’s west coast, it’s home to the famous Laguna Phuket resort complex, as well as luxury beach clubs, golf courses, and upscale dining.

Cherng Talay, the inland area next to Bang Tao, is booming with new developments — from modern condos to luxury pool villas. It’s especially popular with expats and digital nomads due to its convenience, safety, and walkable community feel.

• Rental ROI: 6% to 12% (condos); 8% to 15% (villas)
  
  

• Property types: Modern condos, 2–4 bedroom pool villas, branded residences
  
  

• Who buys here: European expats, retirees, lifestyle investors, and families
  
  

2. Rawai & Nai Harn

Best for: Long-term living, family homes, and peaceful lifestyle

Rawai, located on Phuket’s southern coast, is a calm and laid-back area with a strong long-term expat community. It’s close to Nai Harn Beach, one of the island’s best swimming beaches, and offers a mix of Thai charm and modern conveniences.

Property in Rawai offers better space and value compared to the west coast — especially for those looking for large homes or villas with land. It’s ideal for buyers who want a slower pace of life while still being near great cafes, gyms, and international schools.

• Rental ROI: 5% to 9%
  
  

• Property types: Villas, bungalows, boutique condos
  
  

• Who buys here: Retirees, digital nomads, families, long-term residents
  
  

3. Kamala

Best for: Resort-style living, rental yields, and sea views

Kamala offers a perfect balance between tranquility and convenience. Just north of Patong, it’s more relaxed but still has access to beach clubs, 5-star resorts, and a growing number of luxury projects.

This area is popular among buyers seeking seaview condominiums, hillside villas, or branded residences. It also has strong short-term rental potential, especially among families and couples looking for a quieter alternative to Patong.

• Rental ROI: 6% to 10%
  
  

• Property types: Seaview condos, resort-style villas, serviced apartments
  
  

• Who buys here: Holiday home buyers, rental investors, high-end travelers
  
  

4. Layan & Pasak

Best for: Luxury villas, privacy, and high capital appreciation

Layan is one of Phuket’s most exclusive and fast-developing neighborhoods, nestled between Bang Tao and Naithon. It offers secluded beaches, top golf courses, and access to Phuket International Airport, which is only about 20–25 minutes away.

The inland area of Pasak (just south of Layan) is where many modern villa estates are being built. It’s especially attractive to high-net-worth buyers and investors seeking premium design and land ownership under leasehold or BVI structures.

• Rental ROI: 7% to 12%
  
  

• Property types: Modern 3–5 bedroom villas, high-end estates
  
  

• Who buys here: Investors, luxury buyers, second-home owners
  
  

5. Kata & Karon

Best for: Holiday rentals, surfing lifestyle, and boutique developments

Kata and Karon are vibrant west coast beach towns south of Patong. While they’re touristy, they’re also walkable, full of charm, and great for buyers looking for rental-friendly condos or boutique villas close to the action.

These areas have long been popular with surfers, tourists, and short-term renters. In 2025, several renovation and redevelopment projects are bringing new energy and opportunity for both resale and off-plan buyers.

• Rental ROI: 6% to 10%
  
  

• Property types: Seaview condos, walkable apartments, hillside villas
  
  

• Who buys here: Short-term rental investors, lifestyle buyers, holiday home seekers
  
  

Final Thoughts

Phuket has no shortage of beautiful places — but the best area for you depends on your budget, your purpose, and how you plan to use the property. Whether you want a high-yield rental condo, a peaceful home for retirement, or a long-term lifestyle upgrade, there’s a neighborhood in Phuket that fits your goals.

If you’d like help comparing areas, understanding ROI potential, or finding listings that match your budget, I’m happy to assist.

Feel free to contact me:
WhatsApp: https://wa.me/66623422169
Email: amir.a@fazwaz.com